Around the same time that a Press Kit is being prepared, Talking Heads Media brainstorms with the client about our target audience. These targets are researched and included in an on-going database of contacts for us to use throughout our work with a project. We use resources like Bacon’s Media Directories, the internet and old fashioned phone calling to make sure we have the most up-to-date information for our media lists.

In the Schmeling project, this included local opinion leaders, community heads, LGBT media, conventional media, and many other individuals and organizations who might help to spread our positive messaging.